PR Writing & Media Relations Copy
Press releases, media pitches, and press kits that journalists actually use. Written for the people who receive them, not for the organization issuing them.
What this service covers
Most press releases fail the basic test: is there a story here, and does it appear in the first paragraph? Organizations routinely issue press releases that bury the news in the third paragraph after two paragraphs of company background that every journalist covering the sector already knows. Journalists receive hundreds of press releases a week. If the story is not immediately obvious, the release is immediately discarded. Media relations copy is not the same as marketing copy. Marketing copy is written for people who have chosen to read it. Media relations copy is written for people who are actively looking for reasons to move on to the next one. The bar is significantly higher. We write press releases, media pitches, press kits, executive bios, backgrounders, and any other written material that goes from your organization to a journalist. We write for specific publications and specific journalists where that information is available, because a release pitched to the Financial Times needs different framing than the same announcement pitched to a sector trade publication. The news is the same. What counts as news depends on the reader.