Investor & Fundraising Copywriting
Investor copy is a specific genre with specific conventions. It needs to persuade sophisticated readers who will actively look for holes in your argument.
What this service covers
Most founders and business development teams are too close to their own organization to write effective investor copy. They know every feature, every data point, and every decision that led to where they are. What they often cannot see is which of those things an investor who does not know them at all actually needs to understand in order to decide whether to take a meeting. Investor communications work when they answer the investor's questions in the order the investor has them, rather than telling the story in the order the founder lived it. Why this market, why now, why this team, why this approach over the alternatives, what happens if the main assumption is wrong. These are not the questions a founder asks themselves. They are the questions every investor asks before saying yes to anything. We write pitch decks, executive summaries, one-pagers, term sheet supporting documents, investor update letters, and full fundraising campaigns. We work for pre-seed founders pitching their first round and for CFOs of publicly listed companies managing their investor relations communications. The copy is always different because the audience and stage are always different. But the discipline is the same.