Hi, I’m Adrienne, owner of AFS Copywriting Studio

The power of stories is universally acknowledged. I have been telling stories for two decades. Ever since I fell under the spell of the most remarkable storyteller of the 20^th century, J.R.R. Tolkien, I’ve been interested in the power of stories and of the words used to tell them. Combined with story-rich copywriting, words can do a powerful lot of winning.

My task and my vocation is to use words to gain winning results for your marketing projects.

As a business owner, I know only too well how bland words and limited marketing budgets can frustrate business objectives.

I’ve worked in 3 countries on 3 continents writing for a broad range of audiences, from large financial corporations to small online stores. I have run a few businesses and worked in the trenches. My copywriting skills have empowered people and helped brands to clarify their messages. My audiences have come from extremely diverse socioeconomic circumstances.

From the newly emerging democracy of post-Apartheid South Africa to the academic confines of Ivy-league America, I’ve become adept at altering vocabulary to suit differing comprehension levels. I found that the power of stories helped overcome many obstacles. An effective technique with difficult concepts was to wrap the core message inside a story and watch comprehension levels soar. Everyone understands the important elements of stories that like music cross all boundaries.

Why? Because to tell the kind of stories that audiences are interested in and can understand it’s necessary to use words that provoke feelings and engage.

I would like to work with you to create powerful stories for your business.